i am not weird. i am limited edition.

ingredientul secret din sucul de portocale sau...why tha'f are you drinking juice?

de ceva vreme sunt tot pe drumuri si oricat mi-ar placea mie plimbarile, vizitele si vacantele mi-am dat seama ca in materie de mancare nicaieri nu-i ca acasa.
cel mai rau a fost cand am baut din greseala, dis de dimineata pe stomacul gol o cana mare cu suc de portocale...cand mi-am dat seama ca era teapa si tocmai am baut concentrat de chimicale m-am enervat teribil! la hotelul unde am fost cazata in Timisoara am coborat eu entuziasta nevoie mare la micul dejun ca sa descopar cu stupoare ca nu aveam efectiv ce sa mananc. mi-am zis ca nu e cazul sa-mi incep ziua cu branza si rosii; unt cu marmelada de plastic nici atat, peste omlete, ochiuri, bacon si cabanos prajit am sarit elegant ca sa ajung intr-un final bosumflata si lihnita la a alege intre niste cereale cu lapte sau suc de portocale pus intr'o masinarie ce'l invartea de zor si-l facea sa arate tare apetisant si proaspat. cum mi-era si sete iar de lapte din comert nu ma ating nici sa ma bati mi-am zis i'm saved...si am dat pe gat o cana mare dupa care am plecat linistita la treaba. era din comert, plin de zahar si pudra concetrata cu urma de portocale, la naiba! a doua zi dimineata cand putin mai atenta fiind am gustat din nou mi-am dat seama ca...wtf, parca totusi n-ar trebui sa fie atat de dulce. si parca totusi ceva e in neregula cu gustul asta prea perfect de portocale. cum spuneam m-am enervat groaznic, nu atat pe oferta lor (absolut normala dupa standardele generale) pentru micul dejun, cat pe neatentia mea. mai ales ca in mod normal nu consum/cumpar niciodata suc de portocale (sau de orice fel) din comert.
revenind la tema din titlu, acuma sa si explic de ce:

The reason your store bought orange juice is so consistently flavorful has more to do with chemistry than nature.

"Making OJ should be pretty simple. Pick oranges. Squeeze them. Put the juice in a carton and voilà!
But actually, there is an important stage in between that is an open secret in the OJ industry. After the oranges are squeezed, the juice is stored in giant holding tanks and, critically, the oxygen is removed from them. That essentially allows the liquid to keep (for up to a year) without spoiling– but that liquid that we think of as orange juice tastes nothing like the Tropicana OJ that comes out of the carton."

In fact, it’s quite flavorless. So, the industry uses “flavor packs” to re-flavor the de-oxygenated orange juice:

"When the juice is stripped of oxygen it is also stripped of flavor providing chemicals. Juice companies therefore hire flavor and fragrance companies, the same ones that formulate perfumes for Dior and Calvin Klein, to engineer flavor packs to add back to the juice to make it taste fresh. Flavor packs aren’t listed as an ingredient on the label because technically they are derived from orange essence and oil. Yet those in the industry will tell you that the flavor packs, whether made for reconstituted or pasteurized orange juice, resemble nothing found in nature. The packs added to juice earmarked for the North American market tend to contain high amounts of ethyl butyrate, a chemical in the fragrance of fresh squeezed orange juice that, juice companies have discovered, Americans favor. Mexicans and Brazilians have a different palate. Flavor packs fabricated for juice geared to these markets therefore highlight different chemicals, the decanals say, or terpene compounds such as valencine. "


io stiam ca nu-i a buna da nu mi-am imaginat niciodata cam cat de groasa e! cititi va rog pe indelete tot articolul pe foodrenegade.com - The Secret Ingredient In Your Orange Juice
pfffff, m-am enervat! bah, cat mai aveti de gand sa consumati toate kkturile de chimicale din comert doar pe principul ca 'imi place' sau 'doar n'o sa traiesc o vesnicie'!? daca'ti place Coca-Cola technically speaking iti place si muia, pentru ca asta faci cand consumi de la compania de ti'o ofera zambitoare, colorata si frumos ambalata ;) sucker!

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